WHY MAGELLAN
The Magellan Difference
With over 35 years of experience, Magellan works with your campaign goals and target audience for maximum impressions and impact.
Rigorous quality control on our trucks to maintain the highest quality display of your ad.
Magellan offers a great addition to your current marketing mix and is tailored to your specific goals and audience through GPS targeted trucks.
Why TruckSide Advertising?
Cost effective with maximum impressions, we match truck routes to geotargets
Easily scalable, expandable, and customized with specific routes and territories
High reach with tremendous frequency for those people who spend more than one hour out of the office daily (e.g., sales reps, contractors, etc.)
OUR CLIENTS
Testimonials
The Florida Lottery
“The Florida Lottery was faced with softening instant game ticket sales in certain markets around the state and needed a media tactic that would literally “reach out and touch” consumers. The unique geo-targeting of Truckside “Fleet” Advertising seemed like a natural to do just that. A test program was launched in Dade county and once the trucks went up sales went from 20th in the state to 1st. After the successful test program Magellan Marketing rolled out a program in twelve (12) markets around the state”.
Randy Fox – Florida Lottery
Holiday Inn Express
“In 2004, we were faced with having to change our media plan due to a lack of affordable out-of-home advertising in New York City, Washington DC, and San Francisco – (Los Angeles was added mid year 2004). In concert with Magellan Marketing’s planning department we were able to develop an ideal Truckside Advertising program that fit Holiday Inn Express’ needs. This year – 2007 – will make the 4th consecutive year we will utilize Magellan and Truckside Advertising, and the major market list now includes: New York City, Washington DC, San Francisco, Boston, Minneapolis, Seattle and Pittsburgh.”
Steve Ekdahl – Holiday Inn Express
Big Lots
“We saw Truckside “Fleet” Advertising as a means to target Grand Openings in the immediate trading area around store locations. After the first two test programs in 2006 it was clear that Truckside Messaging had a positive impact, as store sales exceeded plan. The targeted geographic flexibility gave us the opportunity to impact a store’s trading area with larger than life “full 4-color graphics” – 2-sides and rear panel. With our over the air media focused on a national message, Truckside Advertising provided us with an opportunity to “standout, surround and captivate” a store’s trading area –we supported eight (8) Grand Openings in 2006 with Truckside Advertising.
Rob Claxton – Chief Marketing Officer – BigLots